State your name and tell us a little bit about yourself.
My name is Alex M. Damashek, or AD for short, I manage the rap group Tanya Morgan and an incredible young, rising talent, named YC the Cynic.
What made you decide to get into artist management, and why did you choose the artist(s) you work with?
I decided to get into management because I used to be an artist. I used to rap, DJ, and produce. I released my first album before I was 17, and 3 more before I turned 21. I always had crazy marketing schemes and hustles to promote my music, and most of the artists around me couldn’t match my work ethic. that’s why I always thought I’d make a good manager, because I shared the artist’s creative mentality, but I also had a hustle about me for business and marketing that a lot artists didn’t have. Years later, I was working at SOB’s, and I was exposed to a next level of talent, but the artists still needed the same help with business. It was like the writing was on the wall. I choose the artists I work with because I believe in them, and I believe in their futures in the music business, both creatively and financially. If you don’t believe in those two things for your client, you are managing the wrong artist!
What are the pros & cons of managing an independent artist?
The pros of managing an independent artist is that you can have a lot more impact on their career. The manager of an indie artist usually acts as the whole team: the publicist, the booking agent, publisher, sometimes even the label. The con is that you have to work harder for less money.
What, in your opinion, does it take to be a great manager?
A great manager is someone who wakes up every day and asks themselves: “what can I do today to advance my artist’s career?” and has the drive, contacts and skills to get it done.
Can you share some memorable experiences from your journeys with your artist(s)?