In celebration of 10 years of Move Forward Music, we went ALL OUT for SXSW 2018. This year in particular, the focus on discovering new music was bigger than ever and we were thankful to have presented some of the most talked about artists this year!
We kicked off the week with our collaborative showcase with Commission at Cedar St. Courtyard. The line-up, which consisted of Commission artists and friends, was definitely one of the best of the night, bringing fans and music industry executives out to support and scout.
After a DJ set by Powers Pleasant, rap group SoulGroupUniverse, 1Playy,and The Private Club collective performed. Mir Fontane, who’s NYC show we produced earlier this year, performed an energetic set, with “Down By The River” going off! It’s still one of our favorite tracks. Texas was also in the house with rapper Dice Soho, who is signed to the newly rebooted Asylum Records. Rapper-singer-producer 24hrs came through as well, performing tracks from his project Night Shift.
The infamous BOONK made a surprise appearance that included a performance. (Anything can happen at SX). Derez De’Shon’s performance of “Hardaway” was a highlight of the night, especially when he walked through the crowd, giving hugs and handshakes to everyone who came out. YBN Almighty Jay made a surprise appearance before and during YBN Nahmir’s highly energetic and fun set, which had the crowd going crazy during “Rubbin Off The Paint”.
Our 10 Year Anniversary showcase at Empire Control Room, which was a partnership between us and our old friends over at Pigeons and Planes, was one of the most talked about showcases of the week, largely in part to JPEGMAFIA being the talk of the town this year as well as Maxo Kream’s amazing presence at SXSW.
The night started off with a set from the homie ODALYS, which had some interesting dancing going on in the crowd. The room filled up early, with pretty much every industry person and hip-hop fan coming out to either see what the fuss was about re: JPEGMAFIA or see him for the second or third time. (The love for him was that real) He did not disappoint and was proof that some artists are really meant to be seen live to see their impact. DMV is really killing it this year. Steve Cannon was up next, representing the West Coast and Xanarchy.
Bronx-bred emcee Kemba came out and had one of the stand out performances of the week. Performing new music like “Already” as well as “LoveGoes”, Kemba proved that he is a force to be reckoned with this year.
Detroit darling Molly Brazy had another one of our favorite performances and also showed that 2018 is really the year of the female emcee. (It’s about time!) She performed favs like “Trust None” and “Draco”, showing that her pretty face will still pistol whip you if you don’t come correct. Ugh, we are stans.
Lil Gnar was up next, coming through with the “Juice”, performing “Beatin’ Down Yo Block”. Not only did he go hard, but he was also one of the kindest, sincerest performers, especially to his fans.
Kodie Shane, member of Lil Yachty’s Sailing Team, was in the house and KILLED IT. Performing songs “Bounce Back”, “Sad”, and “Drop On My Walk”, Kodie is sailing towards popstar status.
Last, but not least, Texas’ own Maxo Kream brought the night to a close, performing tracks off of his critically acclaimed “Punken”, which according to Pitchfork is “full of unsparing storytelling, pusher anthems, and a dynamic array of trap production over which Maxo delivers some of his most effective writing. “Roaches” and “Bussdown” were the highlights of the performance, but all of the songs truly went off. If you were a fan of Maxo before, you definitely came back from SX an even bigger fan.
We are SO thankful for everyone who came out to our showcases at SXSW. It was an incredibly special time for us and we happy to have another amazing SXSW in the books!
Check out the full recap below!
— Pigeons & Planes (@PigsAndPlans) March 20, 2018
Listening to JPEGMAFIA's music is like stepping into a room of heavy machinery, and his performance in Austin was the highlight of a hectic week. This guy's got it. https://t.co/E5ttCCTD3M pic.twitter.com/RjndGJBrGF
— Pigeons & Planes (@PigsAndPlans) March 21, 2018
Shout out to @pigsandplans @empireatx all the artists and everyone who celebrated 10 years with us. #sxsw2018 was a blast, now we on to the next 🚀 🚀 🚀 🚀 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 🚀Big Thanks to @maxokream @kodieshane @kembaland @lilgnar @mollybrazy @stevencannon @jpegmafia & @odalys_ny! We love all y’all and will see you in NYC soon 💘😘 #moveforwardmusic #sxsw #mondaymotivation 📹 @directedbykels
I went to SXSW and wrote about the dystopia and Hype Hotels and Doritos Locos tacos and G Perico, Maxo Kream JPEGMAFIA and Valee and waking up in my hotel room with a mysterious box of Jenga that wasn't mine. It was fun? https://t.co/yyH2RGZbYz pic.twitter.com/c4ux8TxHa2
— Otto Von Biz Markie (@Passionweiss) March 20, 2018